by William Capodagli, Lyn Jackson, Bill Capodagli ~
Traditional brick-and-mortar companies are waking up to the fact that competitive survival in the New Economy depends on learning how to think and act like today's most successful dotcom enterprises. Now this important new book from the authors of the bestseller The Disney Way shows them how. Based on extensive interviews with key players at AT&T, including CEO Michael Armstrong, and heir apparent Rick Rocsitt, Leading at DotCom Speed takes readers behind the scenes of one of the most sensational success stories of recent years to describe how one global giant, AT&T, has risen to the challenge. It explains exactly how AT&T Solutions, under the direction of entrepreneurial superstar Rick Rocsitt, grew from a dream to a $5 billion enterprise in less than five years. Offering powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of a dotcom company, Leading at DotCom Speed is must reading for CEOs, executives, and managers at companies in all industry sectors.